Assets
of communication by comic strip
Its expressive capacities,
its concision and the universe of
sympathy it releases makes it an extremely
powerful tool for communication.
Albums, even of reduced size or weak
pagination, are preserved and have
several successive readers.
The comic strip appears to be a
formidable vector to transmit messages,
even when they seem to be complex
or to require a long development
time.
cumulating seduction of drawing,
dynamics of narration andtext argumentation
capacities , comic strip allows
to touch a large audience.
In terms of internal communication,
it is incomparable when you need
to disseminate important information
at every level of the company, from
skilled worker to senior staff.
Mobilization for working safety,
certification process, announces
of a moving or launching of a paid
plan of saving... the Comic strip
obtains rates of attention quite
higher than the traditional memorandums
or articles of the internal newspapers.
Externally speaking, it makes it
possible to write the saga company,
to tell the birth of a product,
to make ludic instructions, to give
ideas of widened use to consumers
or users...
Accessible to all, the comic strip
implies the reader, by carrying
his emotional adhesion. The extent
and the richness of the codes of
communication used by the comic
strip make it possible to transmit
in a very effective way information
which is at the same time attractive
precise and concrete.
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